One of the main goals of this TV is to produce brighter colors than traditional White-OLED panels, like the LG C2 OLED. This is shown in our color volume tests, but we also extracted the data from those results so you can see exactly how this TV compares to the LG C2 OLED and the LG G2 OLED. The S95B is significantly brighter than the LG G2 OLED when displaying colors, so they appear more vivid and lifelike. These results are all with a 2% window, with a 10,000 cd/m² signal, measured with a fully saturated signal in the Rec. 2020 color space: